Skip to main content
Corporate Strategies | Naperville, IL

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

3 Words to Improve Every Coaching Session

Skills, Knowledge and Application

Effective goal-setting is the central element to a productive coaching relationship.

Both the coach and salesperson must work together to identify and pursue goals, ensuring they are SMART (Specific, Measurable, Actionable, Realistic, Time-Bound). This mutual-agreement equips the “team” to develop clear steps for growth, as well as a shared commitment to the outcome.


Discover the 3 main components of goal achievement and help your sales force create actionable, achievable goals.

By completing this form you are agreeing to receive communications from Sandler Training. You may opt out at any time.

Learn to examine the breakdown in goal achievement.

  • Clearly define the skills necessary for success.
  • Establish a regular debriefing process.
  • Turn behaviors into application goals.

Do you know the difference?

A recent study found that few sales managers spend time coaching, and when they do it's generally ineffective, failing to get the desired results. The Sales Coach's Playbook: Breaking the Performance Code answers the question of 'Why?' and offers a specific, actionable plan based upon the award-winning Sandler Selling System.