The I/R Theory (Identity/Role) represents the dual nature of our lives. Each of us has an "I" and an "R." Our "I" represents our values, beliefs, principles, desires and emotions--our inner selves. Our "R" is made up of the many roles we play in our lives, or our outer selves. These roles include son, daughter, friend, student, salesperson, etc. The I/R model was developed to define the relationship between those two parts of our whole and to help distinguish between them. Although they are separate, they affect each other.