Salespeople face some difficult decisions throughout the year if they have not decided upon the image they wish to convey in the marketplace. As a provider, where on the high or low-price, quality or quantity and quick sale or long-term spectrum of sales do you wish to land? Prospects repeatedly ask for everything they can get and put the salesperson in a position of doing what it takes to close the sale. The easier and, often, less effective route taken is to acquiesce to the demands made, and simply move on to the next opportunity. The unfortunate reality is that these “give-away” programs have an adverse impact on the business owner’s bottom-line.